When callers on hold kept in silence, it’s like losing a wonderful opportunity of acquiring a new business client. Your branding strategy is unlikely to leave any substantial impact because you have nothing to attract and persuade your callers. An appealing ‘On Hold’ message is like the perfect piece that completes a healthy brand marketing plan. It is the way to make plentiful sales. Unless your head was buried so deep into the sand that you weren’t been able to notice the changing consumer trends; you must know that even your finest customers aren’t always aware of all your product/service offerings.
We are OnHold, a company that tells you what exactly a caller should hear when he calls you and is put on hold. Sometimes it is just relevant information, sometimes it is interesting trivia, sometimes it is your corporate jingle – it depends on what exactly you sell or provide. There is an art to it and there is science.
Thursday 24 November 2011
Tuesday 15 November 2011
Brand Marketing
Businesses run on marketing. The time has changed drastically from the days marketers differentiated products or services using their price. Now, branding strategy implies “quality”. With the increase in competition, services have become a tangible entity with an intangible promise of user satisfaction. Sourcing new business through brand marketing is being lead by innovation. Standard branding rules are being challenged everyday because no one wants to stick to ordinary.So for businesses interested in additional sales, it is important need to know how to entice. Brand marketing now involve the right push at the right time to present your product to customers/prospects and tempt them to take your offer.
Monday 14 November 2011
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