When callers on hold kept in silence, it’s like losing a wonderful opportunity of acquiring a new business client. Your branding strategy is unlikely to leave any substantial impact because you have nothing to attract and persuade your callers. An appealing ‘On Hold’ message is like the perfect piece that completes a healthy brand marketing plan. It is the way to make plentiful sales. Unless your head was buried so deep into the sand that you weren’t been able to notice the changing consumer trends; you must know that even your finest customers aren’t always aware of all your product/service offerings.
We are OnHold, a company that tells you what exactly a caller should hear when he calls you and is put on hold. Sometimes it is just relevant information, sometimes it is interesting trivia, sometimes it is your corporate jingle – it depends on what exactly you sell or provide. There is an art to it and there is science.
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