Friday 9 December 2011

DTH services in india

What we are actually talking about here is a perfectly captive audience and the million-dollar opportunity to engage with them as long as they are on the line with you. Now, contrast this with any of the DTH services that are available in India. Companies spend millions of Rupees in advertising their brands on these DTH platforms, little realizing that out here, the viewer has the choice to record his favourite programs while completely erasing all the intermittent advertisements that lace the programs. He is, of course, smart, and he has smart options! But, out here, while he is on the line with you, he is available, and WILLING to hear all that you want to make him hear! Isn’t this great!

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