We are OnHold, a company that tells you what exactly a caller should hear when he calls you and is put on hold. Sometimes it is just relevant information, sometimes it is interesting trivia, sometimes it is your corporate jingle – it depends on what exactly you sell or provide. There is an art to it and there is science.
Saturday, 28 January 2012
Friday, 20 January 2012
Message On Hold ~ On Hold India
You know what? I spoke to about ten of my friends and colleagues the other day and asked them just one simple question. If they call up a store or an organization and they have to wait before they get connected to the desired person, what would be their expectation while they are waiting? And you know what! Almost all of them said that they would like to be hearing some relevant message while on hold, simply not silence. And that if they were treated to silence, they would feel very frustrated and would simply hang up. That makes it ninety percent!
Friday, 9 December 2011
DTH services in india
What we are actually talking about here is a perfectly captive audience and the million-dollar opportunity to engage with them as long as they are on the line with you. Now, contrast this with any of the DTH services that are available in India. Companies spend millions of Rupees in advertising their brands on these DTH platforms, little realizing that out here, the viewer has the choice to record his favourite programs while completely erasing all the intermittent advertisements that lace the programs. He is, of course, smart, and he has smart options! But, out here, while he is on the line with you, he is available, and WILLING to hear all that you want to make him hear! Isn’t this great!
Monday, 5 December 2011
Promote a company
Hey guys, I’ve discovered one really amazing way to promote a company or a brand! It is through a revolutionary system called “While You Are On Hold”. Out here, you have the power right in your hands. The power to announce yourself. The power to promote yourself. Do whatever. And that too at very reasonable investments. And the other good news is that it is now available in India.
Thursday, 24 November 2011
Branding Strategy
When callers on hold kept in silence, it’s like losing a wonderful opportunity of acquiring a new business client. Your branding strategy is unlikely to leave any substantial impact because you have nothing to attract and persuade your callers. An appealing ‘On Hold’ message is like the perfect piece that completes a healthy brand marketing plan. It is the way to make plentiful sales. Unless your head was buried so deep into the sand that you weren’t been able to notice the changing consumer trends; you must know that even your finest customers aren’t always aware of all your product/service offerings.
Tuesday, 15 November 2011
Brand Marketing
Businesses run on marketing. The time has changed drastically from the days marketers differentiated products or services using their price. Now, branding strategy implies “quality”. With the increase in competition, services have become a tangible entity with an intangible promise of user satisfaction. Sourcing new business through brand marketing is being lead by innovation. Standard branding rules are being challenged everyday because no one wants to stick to ordinary.So for businesses interested in additional sales, it is important need to know how to entice. Brand marketing now involve the right push at the right time to present your product to customers/prospects and tempt them to take your offer.
Monday, 14 November 2011
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